Uber Will Let You Catch a Ride Aboard Optimus Prime

This is an actually cool promotion for transformers movie. My boys would love this.

TIME

First it was on-call ice cream trucks, then Fourth of July choppers and finally delivery air conditioners—now Uber is launching a limited-time offer to ride Optimus Prime, a replica of the 18-wheeler cab that morphs into Transformers’ Autobot leader.

For three days from 1 p.m. to 7 p.m., Uber users in Dallas (June 16), Phoenix (June 19) and Los Angeles (June 21) will be able to summon Optimus Prime (in his truck form, of course) for a 15-minute experience. Like the Angry Birds Transformers game announced yesterday, Uber’s special ride is a promotional tie-in for the upcoming Transformers: Age of Extinction, which premieres June 27.

But the on-demand car service, valued at a whopping $17 billion, warns that Optimus will be in high demand.

“There’s only one Optimus Prime, so making contact will be difficult and may take many tries,” says Uber’s blog. “But…

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